When you're looking to find a standout dealership experience in Florida, where there is a diverse collection of capable vehicles, both new and used, and a friendly environment, there's one place to go and that's here at Cannon Subaru. We are a family owned and operated dealership that has been in business for over 60 years because of our unique approach car sales and service.

So what makes us different from all the other new and used car dealerships in Florida? We're glad you asked!

  • Award Winning Customer Service-  We are dedicated to delivering an outstanding customer experience to you.  Cannon Subaru has been awarded the Subaru Stellar Care Award in recognition of our commitment to customer service excellence.

  • Lifetime Oil Changes Included with your new Purchase-   At Cannon Subaru, we want your Subaru vehicle to continue performing at the highest level long into the future, and one of the easiest ways to ensure that your engine is in good health is through routine oil changes. We make it easy to stay on top of all recommended oil changes with a fast, convenient and accommodating service center and a team of expert Subaru technicians to get the job done faster than ever, and with our Lifetime Oil Change program, it's never been simpler or more affordable to get your vehicle the attention and expertise that it needs! Our Lifetime Oil Change program offers tremendous benefits that you can take advantage of year after year, making it quick, easy and affordable to properly maintain your Subaru vehicle and keep it in like new condition for the many adventures and miles ahead of you. Learn more..
  • Live Market Pricing- Used vehicle pricing is adjusted daily to ensure the best value up front!

  • Auto Service Rewards Program- When you service with us, not only will you receive professional repairs, but also the opportunity to participate in our rewards program and save on maintenance!

  • Community & Charity Involvement- At Cannon Subaru, we believe it is important to give back to the community that supports us as well as causes we believe in, like through our Adopt-A-Dog campaign.

  • Raving Fans- You don't have to take our word for it! Check out our Edmunds reviewscustomer testimonials and Subaru enthusiasts to hear what people are saying about us!

Cannon Subaru

5212 S Florida Ave
Directions Lakeland, FL 33813

  • Sales: (863) 646-5051
  • Service: (888) 451-2118
  • Parts: (888) 418-3010


  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 7:00pm
  • Wednesday 8:00am - 7:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 7:00pm
  • Saturday 9:00am - 6:00pm
  • Sunday Closed

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Why Do So Many Florida Drivers Choose Our New Subaru & Used Car Dealership?

Each and every one of our Subaru models provides a standout option for those of you who are in to adventure and excitement, in need of a family vehicle, or simply want something reliable to drive around Florida. You can find the latest new Subaru vehicles, like the Outback, Forester, Crosstrek, Legacy, Impreza, WRX, and BRZ, all of which offer a unique and capable ride, with features like Symmetrical AWD, STARLINK for infotainment, and available features like Subaru EyeSight Driver Assistance Technology, to keep you grounded, entertained, and safe at all times.

In addition, we provide affordable used cars including used Subaru vehicles, but also many others of all makes and models. For all our new and used vehicles you can find live market pricing at Cannon Subaru, so you can always be ensured of fair value with any one of the vehicles in our showroom, and besides, there are many good reasons to buy used from Cannon Subaru as well.

Along with that, our goal is to help you find your next new ride, and finance it too. It's why our lease and car loan team will work with you to find the right plan to finance your vehicle. We work with people from all credit situations, and can help you secure an auto loan by working with various institutions, even if you're in a difficult situation. Don't let poor credit hold you back, even if you have a bad credit score or no credit at all, we can work with you to secure a car loan or lease solution.

Of course, when you do buy or lease your new Subaru model, we want to ensure it lives up to its billing and lasts a long time. That's where our auto service center comes in. Our team is equipped with all the latest tools and technology, and know their way around all Subaru vehicles as Subaru master technicians, to provide you with routine maintenance and other repairs. And, along with the two-year standard maintenance from Subaru, here in our Florida dealership, we provide an additional two more years of free maintenance on all new Subaru vehicles! We're also here to give drivers service on used cars, have many Subaru service rewards, and will provide you with a loaner vehicle if we need to do maintenance for multiple days.

Along with that, here at Cannon Subaru we give back. We're involved in our community here in Lakeland, FL, and have many initiatives like our Subaru love learning and more.

To come see all we have to offer Florida in our Subaru dealership, stop in during regular business hours or contact us, and we'd be happy to help you today.