What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Cannon Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Polk Museum of Art
Viste , Alliance for Independence

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Cannon Subaru

LLS & Cannon Subaru  –  David W

LLS & Cannon Subaru

Danny Cannon, his wife and family met us at the Watson Clinic for the blanket delivery. We were greeted with smiles from the staff at Watson. The patients were so excited to receive their blanket and notes of inspiration. Danny, his wife, LLS and the Watson staff were humbled by this experience. We had additional help from the wonderful group Wings of Teal, Ovarian Cancer Support Group.

Subaru - KidsPack  –  Patty S

Subaru - KidsPack

Over 3,000 homeless, hungry children attend Polk County schools - 1 in every 5 student is homeless. Cannon Subaru's love promise brought ease to a child's hunger pangs, warmth to their heart. Their employees partner with us to pack 300 meals/month. On top of this physical contribution of time and manpower, through the Subaru Love Promise, they awarded us a check for over $25,000. A child battling the effects of hunger has trouble concentrating, can experience behavioral issues including anxiety and aggression - this is a recipe for emotional and academic stress. Free school breakfast/lunch programs provide relief - but what about the weekends when the cafeteria is closed? At kidsPACK, we provide meals sent home in a discreet backpack to supplement or replace meals at home for hungry children. With 599 on our waitlist, we have more work to do, but Cannon Subaru is an amazing partner in our battle to bridge the gap of child hunger in our local community. Thank you Cannon Subaru - we feel your love!!

Highland City Elementary Subaru Loves Learning  –  Amy W

Highland City Elementary Subaru Loves Learning

Cannon Subaru donated $1,200.00 worth of Science books to Highland City Elementary School during the Subaru Loves Learning event. These Science books are an excellent addition to our Science Lab and Science classrooms. The books will give our students the opportunity to read about Science content that is connected to the Florida Standards. Will Kuhlman, Sales Manager presented books to Ms. Weingarth, Principal, and Shauna Bergwall, Assistant Principal. We appreciate and thank Cannon Subaru for partnering with our school. Thank you for taking an active role as part of our Highland City Elementary community.

Cannon Subaru shows some love to SPCA Florida  –  Paula C

Cannon Subaru shows some love to SPCA Florida

The relationship between Cannon Subaru and SPCA Florida goes beyond the financial support or collaborative marketing efforts. The relationship is about community. Cannon Subaru is an organization that understands the importance of making a real and substantial impact for those in need. For some time now Cannon Subaru has shared advertising space with the SPCA Florida homeless animals. This additional exposure for the animals has reduced the length of the shelter stay for many dogs and cats. SPCA Florida exists to eliminate animal suffering and to engage the entire community in the welfare and well-being of animals. We accomplish this by advancing model programs to promote the adoption of healthy animals, prevent dog and cat overpopulation, provide veterinary medical services for animals in the community and keep animals in homes through relinquishment intervention strategies.

Subaru Loves Pets SE Guide Dogs Walkathon  –  Callan C

Subaru Loves Pets SE Guide Dogs Walkathon

On March 19th, Cannon Subaru was proud to be a sponsor of the first ever Southeastern Guide Dogs - Polk County Walkathon, held on beautiful Lake Hollingsworth. The event had over 500 participants and volunteers, and helped raise over $47,000 for this great cause. Founded in 1982, Southeastern employs the latest in canine development and behavior research to create and nurture partnerships between visually impaired individuals and extraordinary guide dogs. Southeastern places more than 100 dogs each year into careers benefiting people with visual impairments and veterans. They now have matched over 2,800 of the nation’s finest guide dogs with students whose lives are changed forever after they leave the school, and 100% of their expenses are paid, as Southeastern provides all of their services free of charge and receives no government funding. It costs visually impaired students nothing to take home a guide dog, because of the generosity of people like you that contribute to this very worthwhile event. Subaru and Cannon Subaru are committed to this effort and plan to be a sponsor again next year, so please, come join us.

"Share the Love" campaign helps local seniors  –  Steve B

Over the past two years, Cannon Subaru in Lakeland has donated more than $20,000 to Volunteers in Service to the Elderly (VISTE) to help meet the needs of seniors throughout Lakeland, Bartow, Mulberry, and Ft. Meade. During Subaru’s “Share the Love” campaign, local Subaru dealers give their customers the option to donate $250 to their charity of choice, or the dealer’s choice of charity. We are proud of Cannon Subaru for choosing VISTE as their charity of choice in support of our mission to keep the community’s elderly safe and independent in their own homes. Many seniors are in need of transportation services, largely medical in nature. It seems most fitting that through the “Share the Love” program new car buyers are given the opportunity to support VISTE’s transportation services that last year alone provided more than 12,000 trips to 839 seniors. For many, the ability to access these services for medical, grocery, and other related trips plays a critical role in their ability to remain safely and independently in their own homes. On behalf of the nearly 4,000 seniors we serve, VISTE is most grateful to Cannon Subaru for supporting our mission, and is proud to identify with them as a community partner!

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to James E. Stephens Elementary School in the Polk School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

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