Subaru Guaranteed Trade-In Program

Know your Subaru always has a hassle-free great trade-in value

Subaru created the Guaranteed Trade-In Program (GTP) because they believe in the quality of their vehicles and feel that you should, too.
The Subaru GTP Value is an offer - only for Subaru owners - that guarantees the trade-in amount owners will receive for their qualified Subaru vehicle when a new later model year Subaru vehicle is purchased*. The GTP Value is updated monthly and is available for 6 years from the original vehicle warranty start date.
No hassle. No questions asked. Visit us today to have your vehicle evaluated and take advantage of this incredible program.

Subaru Guaranteed Trade-in Program

Drivers everywhere know that there's nothing quite like the rugged reliability of a Subaru. Subaru drivers know full well the quality level that Subaru has to offer... and so does Subaru. That's why Subaru offers their Subaru Guaranteed Trade-In Program (GTP). They believe that quality Subaru vehicles deserve the highest possible trade-in value.

Subaru GTP is a special program, only for Subaru owners, that guarantees the price of your trade-in. If your Subaru qualifies, there's no need to haggle with the dealer, or to cross your fingers and hope for the best. You already know exactly how much your trade-in will be worth, and you can factor that into your budget for a new vehicle. With Subaru GTP, Subaru has your back.

When you're trading in your current Subaru for a newer model year Subaru, Subaru GTP will guarantee your trade-in value. Not only that, it guarantees you'll get a great price. Subaru GTP makes it easier than ever to upgrade. Are you driving a Subaru Legacy from a few years back, and you're curious about what it's like putting the pedal to the floor in a new Subaru WRX? Maybe your family is growing, and you want to trade in your Subaru Impreza for a spacious new Subaru Outback. Maybe you just miss that new car smell. Whatever the reason for your trade-in, Subaru is there to help make it a little easier.

If you're looking to drive home in a brand-new Subaru, we're here to help. Come pay us a visit at Cannon Subaru to get started. If you have any questions about Subaru GTP, or anything else Subaru-related, we have plenty of answers. Give us a call at (888) 450-8918 to get in touch, or stop by in person here in Lakeland, FL. We can't wait to meet you.

*Guaranteed Trade-In Program Value may be combined with other offers unless specifically excluded. Customer must take delivery of a new previously untitled later model year Subaru vehicle from a participating dealer inventory by the value expiration date. The new Subaru vehicle must be at least one model year newer than the trade-in vehicle. Only one trade-in offer per new Subaru vehicle purchased. Current GTP Values are available for 6 years from the original vehicle warranty start date. Trade-in values are updated monthly. The trade-in value is what owners can expect to receive from a dealership for a trade-in vehicle with standard manufacturer's equipment and a good condition rating. Vehicle values are based on the vehicle conforming to stated condition and mileage criteria found in the "Rules and Eligibility" section.

Cannon Subaru

5212 S Florida Ave
Directions Lakeland, FL 33813

  • Sales: (863) 646-5051
  • Service: (888) 451-2118
  • Parts: (888) 418-3010


  • Monday 08:00am - 07:00pm
  • Tuesday 08:00am - 07:00pm
  • Wednesday 08:00am - 07:00pm
  • Thursday 08:00am - 07:00pm
  • Friday 08:00am - 07:00pm
  • Saturday 09:00am - 06:00pm
  • Sunday Closed
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