Winners of the 2020 Subaru Love Promise
Customer & Community Commitment Awards!

New Arrivals We Think You'll Love

  • 2021 Subaru Outback Limited SUV

    2021 Subaru Outback Limited

    • $37,569

    Quick Specs

    View Details
  • 2021 Subaru Forester Sport SUV

    2021 Subaru Forester Sport

    • $33,153

    Quick Specs

    View Details
  • 2021 Subaru Ascent Limited 7-Passenger SUV

    2021 Subaru Ascent Limited 7-Passenger

    • $45,684

    Quick Specs

    View Details
  • 2021 Subaru Ascent Limited 7-Passenger SUV

    2021 Subaru Ascent Limited 7-Passenger

    • $44,888

    Quick Specs

    View Details
  • 2021 Subaru Forester Premium SUV

    2021 Subaru Forester Premium

    • $31,000

    Quick Specs

    View Details

Stress-Free Car-Shopping

Here at Cannon Subaru, it is our mission to be the automotive home of drivers in the Lakeland, FL area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Subaru models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Lakeland.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Subaru specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Cannon Subaru is also by your side whenever you need any car service and repair work done in Lakeland. What's more, our auto parts team would be happy to get you whatever you need to keep your Subaru vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: (863) 646-5051
  • Monday8:00am - 7:00pm
  • Tuesday8:00am - 7:00pm
  • Wednesday8:00am - 7:00pm
  • Thursday8:00am - 7:00pm
  • Friday8:00am - 7:00pm
  • Saturday9:00am - 6:00pm
  • SundayClosed
  1. Cannon Subaru

    5212 S Florida Ave
    Lakeland, FL 33813

    • Sales: (863) 646-5051
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Cannon Subaru is Your Source For New Subaru Models & Quality Used Cars in Lakeland, Florida. Serving Bartow, Brandon, Plant City, and Winter Haven.

Click for the BBB Business Review of this Auto Dealers - New Cars in Lakeland FLIf you call Lakeland, FL area home, then Cannon  Subaru is your convenient, one-stop shop for all of your Subaru needs. When you visit us, you will experience a simple hassle free buying experience while being treated as a family member. We strive to exceed our customers' expectations. We have served hundreds of customers from Brandon, Plant City, Winter  Haven, and Lake Wales. We are your new and used Subaru car dealer with the price and inventory to help you get into your dream Subaru. We're a member of the Cannon Automotive Group, which has been family-owned and -operated for 60 years. We're not just a central Florida business. We're a part of the Polk County community, and as such, we care deeply about the satisfaction and well-being of neighbors like you. With our dedicated staff of automotive experts and easy-to-use website, you'll be able to make the most well-informed decision about purchasing your next car, truck, van or SUV that best suits your lifestyle and financial needs. Check out our current offers. Save time and money by visiting Cannon Subaru today! Contact our  sales team to setup a test drive.



As a Subaru dealer, we're proud to give so many people the opportunity to invest in a brand new Subaru. Are you in the market for a rugged yet efficient SUV like the Subaru Forester, an off-road-friendly wagon like the Outback, compact but unflappable Impreza or the car-like crossover like the Crosstrek? Maybe you're looking for something a bit fierier than the average family vehicle but with that reassuring Subaru reliability -- perhaps the WRX high-performance sedan or the BRZ sport coupe. You'll find them all here on our well-stocked lot. Subaru models are well-known for their standard AWD, lifesaving construction and distinctive style, and these are all highly sought-after automotive characteristics that Florida drivers really appreciate. If you could use some surefootedness in your family fleet, the new Subaru inventory here at Cannon Subaru near Brandon, Winter Haven, Plant City, and Lake Wales is the place to shop.

Perhaps you like the sound of a Subaru vehicle but not the look of the new-car price tag. We can help you out there, too. Cannon Subaru is also a used car dealer for drivers from Lakeland and beyond. We balance our new inventory with dozens of pre-owned Subaru models that offer the same durability and capability but for less money. And don't be fooled by the Subaru sign outside our building; there's more than just six-star models here. Our used inventory features high-quality vehicles from many big-name brands, including used Toyota, Honda, Nissan, CADILLAC and Buick models-there's something for everyone in a wide range of prices.

More about the Services Offered at our Lakeland Subaru Dealership, including Auto Financing & Car Repair

Finding the one vehicle that ticks all the boxes on your lengthy wish list is a task in itself. We know you'd much rather spend your time at our dealership in the driver's seat of your dream car than in an office chair, which is one reason why Lakeland area drivers prefer to finance their new or used car with us. We do all of the legwork for you so you can sit back and let the stress-free payment plan come to you. Our team of financial experts will work with you to determine whether it would be in your best interest to buy or lease a vehicle. If you decide you'd like to go the route of an auto loan or Subaru car lease, we'll work closely with several banking institutions to get you the financial agreement that works best for your budget. No number-crunching on your part!

We also continue to serve our car-buying customers beyond our showroom doors with the many professional services provided by our Lakeland, FL car repair center. As a Certified Subaru Service Center, we staff our auto service department with factory-trained technicians that know the ins and outs of Subaru vehicles like no general mechanic does. They know the intricacies of your particular model, so they're able to diagnose  problems and perform repairs both efficiently and effectively. Our service department uses genuine Subaru parts to perform all the work on your Subaru vehicle, so you can rest assured that everything will work together as harmoniously as the manufacturer intended.

If you haven't already, we invite you to join the Cannon Subaru family by supporting our central Florida new and used Subaru dealership. Whether you're looking for a new or used car, Subaru parts, general maintenance or vehicle repair, you can find it all here at 5212 S Florida Avenue, Lakeland FL. Situated in Polk County close to the border of Hillsborough County, our dealership is a short drive from Plant City, Brandon, Winter Haven, and Lake Wales. Feel free to give us a call at 888-450-8918 with any questions you may have about the services or selection we provide. We look forward to working with you and your vehicle for many miles to come.

New  Subaru Line-Up in Lakeland, Florida

Outback | Legacy | Forester | Impreza | WRX | BRZ | Crosstrek

Cannon Subaru
5212 S Florida Ave
Lakeland FL 33813
Dealership: Directions